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INDONESIA
Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Published by Universitas Indo Global Mandiri
ISSN : "2540816     EISSN : 26856204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Ecoment is intended to be the journal for publishing articles reporting the results of research on business and management. The Ecoment invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, and insurance. The Ecoment accepts articles in any business-related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business and management research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 5 Documents
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Search results for , issue "Vol. 8 No. 2 (2023): Edisi Agustus 2023" : 5 Documents clear
Strategy in increasing Consumer Loyalty Muchammad - Ariffin
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/jeg.v8i2.2718

Abstract

The purpose of this study is to understand Strategy in increasing Consumer Loyalty. A Case Study of Indonesian Unilever Products. In particular, this study analyzes the relationshipbetween CSR, WOM and Company Reputation towards consumers' loyalty specially the products of Lifebuoy, Pepsodent, and Kecap Bango. Data was collected through a survey conducted among 110 respondents.Structural equation modeling was used to test the proposed hypothesis. The research model was tested using survey data analyzed by structural equation modelingof partial least squares. the implementation of CSR strategy shows that there is a significant influence of WOM and Company reputation on consumers' loyalty. On the other hand, CSR strategy has no significant influence the consumers' loyalty. Yet as CSR was carried out through the implementation of Word of mouth (WOM) and Company Reputation there is a significant correlation between CSR and the consumers' loyalty of Lifebuoy, Pepsodent, and Kecap Bango products. The use of data that is too small for each variable resulted in limited results. As well as the limited representation of all users and consumers of Unilever products in other cities. In addition, this study did not involve other companies that also use CSR strategies as a comparison. Keywords  :Corporate Social Responsibility (CSR), Word-of-mouth (WOM), Company Reputation, Consumers Loyalty, Social Company
Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Hijab Rabbani Nur Hanifah; Amron Amron
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines and analyze the effect of Brand Image, Product Quality, and Price of purchasing decisions. The population used in this study are customers who use Rabbani product in Pemalang. This study uses multiple regression analysis method. The result of this study that the product quality variable have no direct effect on purchasing decision. However, brand image and price directly affects purchasing decisions. And the results of the study show that the overall all variables have a significant effect and have a simultaneous contribution on Rabbani’s purchasing decisions.Penelitian ini menguji dan menganalisis pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian. Populasi yang digunakan dalam penelitian ini adalah pelanggan yang menggunakan produk Rabbani di Pemalang. Penelitian ini menetapkan metode analisis regresi berganda. Hasil penelitian menunjukkan jika variabel kualitas produk tidak berpengaruh langsung terhadap keputusan pembelian. Namun, citra merek dan harga secara langsung memengaruhi keputusan pembelian. Namun, secara simultan semua variabel berpengaruh signifikan dan memiliki kontribusi secara simultan terhadap keputusan pembelian Rabbani.
Pengaruh Kualitas Pelayanan, Promosi, Dan Persepsi Harga Terhadap Kepuasan Pelanggan di Park Hotel Cawang: Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Pelanggan Rudy Nandito,Edvin Fairliantina
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/jeg.v8i2.2944

Abstract

The research conducted aims to analyze service quality, promotion, and price perceptions on customer satisfaction at Park Hotel Cawang. The type of data used is primary data in the form of respondents' opinions by distributing questionnaires. The population in this study were Park Hotel Cawang guests with a sample of 100 respondents. The data obtained will be analyzed using quantitative methods with multiple linear regression analysis. Based on the research that has been done, the results show that the variables of service quality, promotion, and price perception simultaneously and partially have a positive and significant effect on customer satisfaction. Keywords: Service Quality, Promotion, Perceived Price, Customer Satisfaction Penelitian yang dilakukan bertujuan untuk menganalisis kualitas pelayanan, promosi, dan persepsi harga pada kepuasan pelanggan di Park Hotel Cawang. Jenis data yang digunakan ialah data primer berupa pendapat responden dengan penyebaran kuesioner. Populasi dalam penelitian ini ialah tamu Park Hotel Cawang dengan sampel sebanyak 100 responden. Data yang didapatkan akan dianalisis menggunakan metode kuantitatif dengan analisis regresi linear berganda. Berdasarkan penelitian yang telah dilakukan, maka hasil menunjukkan bahwa variabel kualitas pelayanan, promosi, dan persepsi harga secara simultan maupun parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kata Kunci: Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Pelanggan
Pengaruh Kualitas Produk, Promosi, Dan Persepsi Harga Terhadap Keputusan Pembelian Fore Coffee : Kualitas Produk, Promosi, Persepsi Harga, dan Keputusan Pembelian . Nur Indah Ramahdani Edvin Fairliantina
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/jeg.v8i2.2945

Abstract

This study aims to determine whether or not there is an effect of Product Quality, Promotion, and Price Perception on Purchasing Decisions at Fore Coffee partially and simultaneously. This research is quantitative, the data is taken from distributing questionnaires with a total of 150 respondents. The method used is purposive sampling method with SPSS 25 as data processing. The results of data processing show that from the t test, the product quality variable has a positive and significant effect on purchasing decisions. Meanwhile, the promotion and price perception variables show a positive and significant influence on purchasing decisions. Testing with the F test results the variables of product quality, promotion, and price perception have a simultaneous or joint effect on purchasing decisions. So the researcher draws the conclusion that product quality, promotion, price perception Fore is good enough and meets consumer expectations so that it influences purchasing decisions at Fore Coffee. Keywords: Product Quality, Promotion, Price Perception, and Purchase Decision Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh Kualitas Porduk, Promosi, dan Persepsi Harga terhadap Keputusan Pembelian di Fore Coffee secara parsial dan secara bersama-sama. Penelitian ini bersifat kuantitatif, data diambil dari penyebaran kuesioner dengan total 150 responden. Metode yang digunakan yaitu metode purposive sampling dengan SPSS 25 sebagai pengolahan data. Hasil dari pengolahan data menunjukkan dari pengujian t hitung variabel kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Sedangkan variabel promosi dan persepsi harga menunjukkan adanya pengaruh secara positif dan signifikan terhadap keputusan pembelian. Pengujian dengan uji F hasilnya variabel kualitas produk, promosi, dan persepsi harga berpengaruh secara simultan atau bersama-sama terhadap keputusan pembelian. Jadi peneliti menarik kesimpulan yaitu kualitas produk, promosi, persepsi harga Fore sudah cukup bagus dan memenuhi harapan konsumen sehingga berpengaruh terhadap keputusan pembelian di Fore Coffe. Kata Kunci: Kualitas Produk, Promosi, Persepsi Harga, dan Keputusan Pembelian
ANALISIS TINGKAT KESULITAN KEUANGAN (FINANCIAL DISTRESS) DENGAN MENGGUNAKAN MODEL SPRINGATE, ZMIJEWSKI DAN FULMER PADA PERUSAHAAN SUB SEKTOR PROPERTY DAN REAL ESTATE PERIODE TAHUN 2016-2020 Topan Rizaldi
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui model prediksi Financial Distress mana yang memiliki kemampuan ramalan terbaik pada perusahaan properti dan real estate di Indonesia. Teknik pengambilan sampel dengan purposive sampling dari populasi perusahaan sub sektor property dan real estate yang terdaftar di BEI. Dalam penelitian ini akan digunakan uji regresi logistik, meliputi uji kelayakan model regresi, uji overall model fit, dan uji koefisien regresi. Hasil dari penelitian ini menunjukkan bahwa model prediksi yang digunakan dalam penelitian ini dapat digunakan untuk memprediksi Financial Distress. Model Springate memiliki tingkat akurasi terbaik dengan 60,56%, kedua adalah model Fulmer dengan 40,00%, ketiga adalah model Zmijewski dengan 58,33%.

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